IABC WORLD CONFERENCE
June 23-26, 2013
Hilton New York
1334 Avenue of the Americas, New York

It only takes a minute for New York’s energy to infuse your very bones.

It’s New York! Times Square, billboards on Broadway, restaurants flowing with international conversations and everywhere a confidence and community of spirit that will catch you and welcome you in.  New York’s heart beats with a diversity of flavor that will quicken your pulse and sharpen your mind.

And it’s IABC. A passion for what’s new, the best ideas and the latest trends. It’s all waiting for you this June.

And it’s a world of opportunity you won’t want to miss.

• More than 70 educational sessions in 7 tracks;
• Over 1,500 communication professionals giving you new connections from right next door and around the globe; and
• A host of interactive panel discussions featuring the senior business leaders you want to know.

Register here: http://wc.iabc.com/register/

As announced last month, CW magazine will become a digital-only, monthly publication starting with the May 2013 issue.

The new CW will include interactive, multimedia features and will be shareable through email and social media and optimized for on-the-go access. CW will also combine with the CW Bulletin e-newsletter. The January/February issue is the final print issue of the magazine, and the March issue will be the final issue of CW Bulletin.

The new digital edition will:

• Add rich layers to content—including audio, video, slideshows and infographics—that will make it more dynamic and informative.
• Better serve our international audience with faster and more reliable delivery.
• Speed content development so that members can access the latest innovative ideas more quickly.
• Be more cost-effective in the long term, as printing and postage costs continue to rise.
• Allow us to invest the cost savings into improved and more diverse story development.
• Help IABC and its members lead the way in the use of innovative new communication methods and technology.

For those who still prefer print, all articles as well as full issues will be available in a printable PDF format. While content will be optimized for mobile devices, members will still be able to access the full range of features from a desktop or laptop.

You can find answers to FAQs about the transition in the IABC News Centre. If you have additional questions about the transition, please email member_relations@iabc.com.

By Shannon Frederick, ABC, IABC/Tulsa President

There’s something refreshing about the start of a new year.

With calendar full of untouched months, you can work to change something in your life for the better.

Ironically, while many of us as individuals are likely full-swing into our new year, IABC also seems to be taking advantage of the clean slate of 2013.

If you’ve been reading your emails from International or following the IABC LinkedIn group, then you know that big changes are happening for our professional organization. Here are summaries of just a few:

• In late November, World Headquarters restructured its staff. This change had been a point of discussion for much of 2012, as IABC had identified the need for different skill sets among its staff in order to deliver the promised new strategy. Still, this change sparked a lot of conversation in the world of social media – if you’ve been on LinkedIn, you’ve likely seen it. IABC did release an official statement, which can be found here: http://news.iabc.com/index.php?s=66&cat=56.
• The Gold Quill program has had a makeover! It sounds like members are excited about better judging, less restrictive work plans and better use of technology. My hope is that in 2013, we will see at least one member – hopefully more – from Tulsa win a Gold Quill. We had so much success from our Bronze Quill program, which proved that we have the highest caliber of talent right here, that our winners should take the time to consider entering Gold Quill. Find out more here: https://gq.iabc.com/info/.
• IABC seems to be making progress on its work to change the ABC (Accredited Business Communicator) certification/accreditation program. At the beginning of January, all current ABCs received an email outlining the proposed new direction of the program, which includes a two-tier process. (Of course, Ginger Homan, ABC, already knew about the proposal because we’re lucky to have one of our local members serving on IABC’s Accreditation Board.) While IABC hasn’t yet widely released a lot of detail about the proposal, it is another hot topic of discussion in social media. Once decisions appear to be formally made, I promise to share more information either in this newsletter or via another chapter channel. If there’s interest before that time, we could ask Ginger to give a download at an upcoming meeting. Let us know by emailing iabctulsa@gmail.com.

When you take a step back and look at all of these changes as a whole, it’s really exciting to know we belong to an organization that is focused on the future – and being the best it can be for our profession. And, of course, we try to mirror that here in Tulsa. If the past is any indicator, 2013 will be yet another successful year for this amazing small chapter.

With each of you in our corner, I’m sure it will be.

“The New Generation of Communicators”
Presented by: Mackenzie McDaniel and Gina Noble
Wed., Feb. 20, 11:30 a.m. – 1 p.m.
OSU-Tulsa, 700 N. Greenwood

In a few months, a new crop of communications graduates will enter the job market. Sure, they’ll be well-versed in communication theory and writing in AP Style. But, this new generation of communicators has grown up with email, smartphones, Facebook, Twitter and YouTube. What new ideas, skill sets and experiences should you expect of them? And besides a job and a paycheck, what attributes and qualities might recent grads be seeking of your organization as a prospective employer?

Join us Feb. 20, as Mackenzie McDaniel and Gina Noble team up to share the perspectives of a future college graduate and a professor tasked with educating and helping students prepare for communications in the real world.

All about Mackenzie
Mackenzie McDaniel is a senior at Oklahoma State University – Stillwater, pursuing a bachelor’s degree in Strategic Communications. Following her upcoming graduation in May, she plans to pursue a career in the communications, marketing or public relations fields. Mackenzie has been involved in a variety of organizations and has held numerous leadership positions. She also was one of 48 OSU students recognized as a “Senior of Significance” based on her leadership skills, academic excellence and community service.

All about Gina
Gina J. Noble is a clinical assistant professor in the School of Media & Strategic Communications at OSU. In addition to her teaching responsibilities, she serves as the Strategic Communications internship adviser, Public Relations Student Society of America adviser, and adviser for Innovative State Student-Run Strategic Communications Firm. Before becoming a professor, Gina spent more than 10 years working in nonprofit public relations, advertising, marketing and development.

IABC WORLD CONFERENCE
June 23-26, 2013
Hilton New York
1334 Avenue of the Americas, New York

It only takes a minute for New York’s energy to infuse your very bones.

It’s New York! Times Square, billboards on Broadway, restaurants flowing with international conversations and everywhere a confidence and community of spirit that will catch you and welcome you in.  New York’s heart beats with a diversity of flavor that will quicken your pulse and sharpen your mind.

And it’s IABC. A passion for what’s new, the best ideas and the latest trends. It’s all waiting for you this June.

And it’s a world of opportunity you won’t want to miss.

• More than 70 educational sessions in 7 tracks;
• Over 1,500 communication professionals giving you new connections from right next door and around the globe; and
• A host of interactive panel discussions featuring the senior business leaders you want to know.

Register here: http://wc.iabc.com/register/

New or lapsed members who join or re-join IABC during February will get the $40 application fee waived. The deadline to qualify is Feb. 28.

This promotion does not apply to renewing members, students or transitional members who are not required to pay the application fee.

BONUS – Get a Free Month or More
New/lapsed members who enroll in February will also receive one free month of membership for each new member that they recruit (up to one year of free membership). Recruited member(s) must enroll in February. Lapsed members who rejoin and recruit new members must be lapsed six months or more to qualify for the free month(s).

MEMBERSHIP DRIVE WINNER
Thank you to everyone who participated in the December IABC Tulsa Membership Drive! Of course, there could only be one winner for the iPad . . . Congratulations to Ashley Lorence, a new member!

Communicating Change: The Vital Role of the Business Communicator
Online sessions: Feb. 5 – Mar. 19
On-site session: Mar. 26, Atlanta

Experienced business communicators play a key role in major change projects in their companies or their clients. They benefit from having a deep and full exposure to the role of communication in change and the positioning of communication within a proven change management model.

This course is based on Managed Change™, a change management model that has been proven effective in all parts of the world. It will lay out the foundational principles and process of a well-managed change and position the communication element as a key component.

This foundation will be achieved through a set of six one hour e-learning modules reinforced with weekly real-time online web sessions. Upon completion of the Managed Change e-lesson participants will attend a one-day facilitated workshop focusing specifically on the tools and techniques of change communication and call upon the experience and expertise of the participants to apply those learning to their own situations.

As a result of attending this course you will be able to:

• Identify the core change communication principles based on a proven change management model: Managed Change;
• Position change communication in the change management process as a tool to prevent or reduce the risk of resistance;
• Demonstrate the use of change communication tools and templates to build a comprehensive communication strategy for changes of all size and impact.

Register at: http://www.iabc.com/education/ws/cc/program.htm

Wed., December 12, from 6 – 8 p.m.
Girouard Vines Winery
817 E. 3rd St., Downtown Tulsa

Join your friends and celebrate the season at the IABC Tulsa Holiday Party!

Come enjoy great wine and conversation at Girouard Vines, Tulsa’s only urban winery and creator of Tulsa Deco wines. The party is free for IABC Tulsa members, who may each bring one guest. Additional guests are $10.

Please be sure to RSVP. We’ll see you there!

We’ll also be collecting used communications-related books of all kinds to donate to students at a local university. This is a great way to clear off your bookshelves for a good cause!

It’s the most wonderful time of the year; and IABC Tulsa wants to help you be of good cheer!

Recruit a new member from Nov. 14 to Dec. 14 and both you and your new member will be entered into a drawing to win an iPad. In fact, your name will be entered for each new Tulsa chapter member you recruit. In addition, the Tulsa chapter will waive the $40 application fee.

To qualify, applications must be received at IABC’s San Francisco Headquarters office during the campaign dates. This promotion does not apply to renewing members.

To get your application, visit www.iabc.com/join. Once you’ve submitted your application, email Summer Austin at summer.austin@p66.com and let her know who recruited you. Members, feel free to email Summer too, once your recruit submits their application.

The winner will be notified Dec. 17 and announced in the December IABC Tulsa newsletter.

If we can recruit seven or more new members before the end of the year, Tulsa will move from a small to a mid-size chapter designation!

As an added prize, participate in December and you’ll also qualify for IABC’s Member-Get-A-Member promotion. Members who recruit new professional members will get three free months of membership for each new member they bring in, up to a full year at no charge. The promotion will begin Dec. 1 and run through the last day of December.

Wed., Dec. 12, from 1 – 5 p.m.
B.S. Roberts Room
OSU-Tulsa, 700 N. Greenwood

Volunteer Today!

IABC Tulsa will once again host A Gift of Communication – a way for us as communicators to give back to the community.

This event allows seasoned IABC professionals and other communicators to work with representatives from community charities and share their expertise – while at the same time learning valuable insight into the issues facing today’s nonprofits.

We invite you to attend this event and assist these deserving organizations who may not otherwise be able to afford communication consultation.

Here’s how it works

Three agencies have been selected to attend the December meeting to present their top two communication issues. This year the nonprofits represented will be:

Operation Aware – an award-winning non-profit organization that equips youth, through prevention education, with the knowledge and skills to make positive life choices.

Hospice of Green Country – a nonprofit established in 1985 by a grassroots effort among area physicians, social workers, nurses, community leaders, funders and volunteers to provide community-based nonprofit hospice care to a ten county area in northeastern Oklahoma.

Ability Resources – assists people with disabilities in attaining and maintaining their personal independence through the creation of an environment in which people with disabilities can exercise their rights to control and direct their own lives.

At the meeting, attendees will be able to work with the agency of their choice to solve their pressing communications-related issues.

This is a fun way to share your skills and solve some problems – and it feels good, too!