Join Us for Our April Luncheon – Beyond the Logo: Rethinking Branding

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When you think of brand as the heartbeat of an organization, as the promises you deliver to your stakeholders, and as the reputation you want to have, then it takes on a whole new meaning for an organization. This also elevates the role of the communicator in the process, taking on the brand from implementation to activation and ultimately expanding the role of “brand manager.” Branding is no longer an advertising or marketing function but a leadership function where communication is key.
In this session, we’ll discuss the branding (re-branding) process and how your organization can create and activate a brand that ultimately drives your reputation. We’ll look at case studies, best practices and discuss the importance of culture alignment and cross-walking. Bring your whole marketing team and walk away with some strategies to implement immediately.

About Bonnie
Bonnie Caver is the President of Reputation Lighthouse, a strategic communications firm. The Austin-based firm focuses on leading companies to own their stakeholder relationships internally and externally by collaborating communications channels and activating every brand touch point.
The 20-year communications veteran is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification in reputation management through the Reputation Institute. She is currently the Southern Region Chair, is a member of the IABC Branding Task Force and is a Past President of IABC Austin. She has also served as a Chapter Services Director for the Southern Region, representing Texas, and is a Bronze and Silver Quill honoree.
Caver enjoys the role of mentor for young communications professionals and is a frequent speaker on both traditional and social communications topics, focused primarily on reputation management, strategic communications, brand activation, culture development and crisis communications.

When: Wednesday, April 15, 2015, 11:30 a.m.1 p.m.
Where: OSU-Tulsa, North Hall, BS Roberts Room
700 N. Greenwood Ave.
Tulsa, OK 74106
Fees: Member Fee $25
Non-Member/Guest Fee $35
Students $15

Click here to register for the event

IABC Tulsa Honors Top Communications Professionals

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TULSA, Okla.March 6, 2015 The Tulsa chapter of the International Association of Business Communicators (IABC/Tulsa) recognized top local communications professionals on March 5, at the organization’s annual Bronze Quill Awards Ceremony. The event, attended by more than 100 local professionals, was held at the Tulsa Historical Society.

Scott Shepherd, vice president, ONE Gas transformation project, was named the 2015 Communicator of the year for his leadership in implementing a business transformation project at ONE Gas and his commitment to communicating effectively about change management.

Angela Byers, founder and principal of Byers Creative, received the John Hartman Professional of the Year award. Byers, who currently serves as president of IABC/Tulsa, was recognized by her peers as an outstanding leader, communications professional and community supporter.

The Leon Bolen Service Award, which honors an IABC member’s volunteerism and support of IABC’s organizational goals, was awarded to Cody Bromley of Enovation Controls, and Sara Pollard of Walmart.

The “Best of Show” Award, presented to the 2015 entry with the highest total score, was awarded to Michael McCulloh of ONE Gas.

In addition, 34 Bronze Quill awards were awarded to local communications professionals for exceptional work completed during 2014 and 2015.

Awards of Excellence were present to:

  • Becky Carver, Jason Wright and ONEOK Information Security, for: “12 Days of Security Sense”
  • City of Tulsa Communications Department, for “City of Tulsa Safety Transformation Project”
  • Jennifer Rector and the ONE Gas Communications Department for “Standing Up a New Company: Communications, Engagement and Trust”
  • Adam Paluka and Kelli Bruer of EMSA, for “Paramedic Response Time Change”
  • Adam Paluka, Kelli Bruer and Tina Wells of EMSA, for “CPR Education Program”
  • Steve Higgins, Liza Mata, Kelly Cook, Teri Dreyer and Chris Farmer of Williams, for “Connect, Williams’ Customer Magazine”
  • Adam Paluka, Kelli Bruer, Tina Wells and Chris Stevens of EMSA, for “Work at EMSA Week”
  • Kelli Bruer of EMSA, for “EMSA Banner Ads & Videos”
  • Marianne Sicking of ONE Gas, for “ONE Gas Distribution Company Facebook Pages”
  • Tim Landes and Jason Dobson of Cherokee Nation Businesses, for “Anadisgoi.com”
  • Keith Isbell and Steve Higgins of Williams, for “Geismar Update”
  • Kathy Murphy of ONEOK, for “2014 Annual Shareholder Meeting Video”
  • Amy Schiska-Lombard and Joyce Grippi of Walmart, for “Walmart Holiday Greeting Videos”
  • Pam Eaker, Jessica Neal, Trina Moore, Kyle Partridge, Cody Bromley and Ramon Cardiel of Enovation Controls, for “Murphy General Catalog 2015”
  • Anna Raybourn of ONEOK, for “ONEOK Investor Relations Monthly”
  • Tim Rucker of Byers Creative, for “Flintco Proposal for OU Stadium”
  • Brad Borror of ONEOK Partners, for “Lonesome Creek Plant Announcement News Conference”
  • D. Eureste, Megan Lewis and Anna Raybourn of ONEOK, for “ONEOK and ONEOK Partners Annual Investor Conference”
  • Michael McCulloh of ONE Gas, for “With ONE Gas Support, Group Reaches Out to Prevent Youth Violence”
  • Natasha Mitchell of ConocoPhillips, for “Global Expectations: Expatriate Assignments Expand Employees’ Operational Knowledge”
  • Janet Hardy, Phillips 66, for “Chance Meeting Leads IT Employees to Form a Band”

Awards of Merit were presented to:

  • Oral Roberts University Student Media, for “ORU Student Streaming Media Uses and Gratifications Study”
  • Leslie Agee, Linde Process Plants, for “Framing Communications”
  • Phillip Harris of Williams, for “One Williams Live”
  • Janet Hardy and Shannon Stephen of Pillips 66, for “Celebrate 66”
  • Ellen Devereux of Blue Cross and Blue Shield of Oklahoma, for “Be Covered Oklahoma”
  • Oral Roberts University, for “ORU Media/Advertising Degree Promotion”
  • Adam Paluka and Kelli Bruer of EMSA, for “EMSAcare Program Name Change”
  • D. Eureste, Megan Lewis and Anna Raybourn of ONEOK, for “ONEOK and ONEOK Partners Annual Investor Conference”
  • Megan Webb of ONE Gas, for “Investor Relations Monthly”
  • Brad Borror of ONEOK, for “ONEOK and ONEOK Partners 2013 Annual Reports”
  • Stephanie Higgins, Ashley Cleveland and Becky Carver of ONEOK, for “ONE in Responsibility – 2013 Corporate Responsibility Report”
  • Cherokee Nation Businesses, for “10th Anniversary of SQ 712 Passage”
  • Trina Moore of Enovation Controls, for “Tige’ Touch 2, 2015 Owner’s Manual”

Sponsors of the IABC/Tulsa 2015 Bronze Quill Awards included Walmart, ONEOK, Williams, Byers Creative, Miller Photography and Allegra.

Contest — IABC Tulsa Student Twitter Contest

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We’re giving away 3 free student memberships!

Students may enter from Friday, February 27th-Sunday, March 8th

How to enter

  1. Follow @IABCTulsa on Twitter
  2. Tweet why communications are important to you using the hashtag #WhyCommsMatter
  3. Send @IABCTulsa a direct message containing your school email address.

Contest Details:

  • Students may enter, or tweet multiple times.
  • The 3 students that tweet the most relevant and creative answers will win a free one-year membership to IABC.
  • Winners will be notified via email on Thursday, March 12th.
  • If winners do not reply back by Thursday, March 19th IABC Tulsa will choose another winner to replace them.
  • Current IABC Tulsa members are donating the student memberships to winners. Each student membership annual fee has a value of $49.
  • Please only enter the contest if you are interested in becoming an active IABC Tulsa member.

If you have questions feel free to email Kim Wilson at kim@byerscreative.com

Join us for our February Luncheon

Join us February 18th for Millennials: Understanding and Engaging the Connected Generation

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The latest Census revealed millennials make up 25 percent of the U.S. population – outnumbering any other age demographic. And with a buying power of more than $200 billion annually, millennials are a target demographic no business or company can afford to overlook. But, there are some critical characteristics that set this tech-savvy, well-connected, “selfie” generation apart from older generations.

Join us as we hear from Shagah Zakerion to learn more about millennials as a generation of consumers and employees. She’ll share insights about trends that shape their spending habits, factors that drive their workplace and career-related motivations as well as key comparisons and contrasts to older generations.

All about Shagah

Shagah-ZakerionShagah Zakerion serves as the executive director for Tulsa’s Young Professionals, a workforce initiative of the Tulsa Regional Chamber, whose mission is to attract and retain young professionals in the Tulsa region and develop the next generation of business and community leaders. Founded in April 2005, Tulsa’s Young Professionals has since grown and is considered one of the fastest-growing and leading YP groups in the nation. Shagah oversees the entire organization, leading the efforts of eight crews, planning and implementing approximately 80 events a year and handling member and sponsor relations.

 

 

When:  Wednesday, Feb. 18, 2015, 11:30 a.m. – 1 p.m.

Where: OSU-Tulsa, North Hall, Room 150
700 N. Greenwood Ave.
Tulsa, OK 74106

Fee (includes Lunch):

  • Member Fee $25
  • Non-Member/Guest Fee $35
  • Students $15

RSVP:  Monday, Feb. 16, 2015

Click here to register for the event

January 2015 Luncheon: Communications & Outreach in an Evolving Environment

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As one of North America’s leading energy infrastructure companies, Williams is growing as it works to complete $25 billion in capital spend for new, greenfield pipeline projects as well as expansions to existing facilities and pipelines over the next several years.

Join us Wednesday, Jan. 21, as Rob Hatley discusses how Williams’ Communications & Strategic Outreach team is constantly adapting to the needs of the business, while helping leadership understand the value his team provides. He also will present a case study on lessons learned through support of two of the company’s recent new pipeline projects; and the lessons learned about the importance of engaging stakeholders with one, consistent voice across multiple channels – from face-to-face meetings with landowners to strategically placed tweets.

All about Rob

Rob Hatley is vice president of Communications & Strategic Outreach for Williams. He is responsible for the company’s internal and external communications efforts, including public relations, crisis communications, advertising, branding, charitable giving and public outreach. Rob joined Williams in May 2013. Prior to that, he was responsible for global communications at Freescale Semiconductor. He also was part of the communications leadership team with Dell in Austin, Texas, during its fast- paced growth from 1999 to 2006.

When: Wednesday, Jan. 21, 2015, 11:30 a.m. – 1 p.m.

Where: OSU-Tulsa, North Hall, B.S. Roberts Room

700 N. Greenwood Ave.

Tulsa, OK 74106

Fee: Event Registration

  • Member Fee $25
  • Non-Member/Guest Fee $35
  • Students $15

RSVP: Monday, Jan. 19, 2015

Click here to register for this event

Meet The Pros!

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IABC Tulsa is hosting its first Meet the Pros night!

Learn how to take the next step in your career — whether that is landing that first job or using your expertise to open your own firm — from successful communicators and PR professionals at our October professional development event. A panel of experts will answer questions from members and local communications students. Stick around after the panel discussion for networking to meet other professionals of IABC/Tulsa as well as the next generation of pros.

Join us for networking and refreshments Thursday, October 23rd from 5:30-7:00 pm at Foolish Things Coffee.

About our Panel
Joe Williams heads up Joe Williams Communications, a 29-year-old consulting, research and training firm that works with diverse clients such General Dynamics, the Sydney Conservatorium of Music, Butterfield Bank in Bermuda, the Government of the Republic of South Africa and Cirque du Soleil. Joe holds more than 125 national awards for his work, including 13 IABC Gold Quills. He has served on the IABC Gold Quill Blue Ribbon panel, and is an All-Star speaker at World Conferences. IABC named him a Fellow in 2009.

Joe holds a Master’s in Mass Communications from OSU, served in the Army in the late 60s, and in his salad days he was on the editorial staff for the Daily American newspaper in Rome, Italy. He and his young family once spent more than a year vagabonding through Europe and North Africa in a VW camper. Joe’s six grandchildren say he tells a good story, he’s funny, he’s good at starting things, talking to strangers and brightening their day. They say he gets things done…and gets paid for it.

Ginger Homan, ABC is the founder and owner of Zia Communications and a founding partner in MODA, a branding and architecture firm. Both firms focus on building communities and creating thriving cultures. Homan specializes in getting a client’s message heard, understood and acted upon. She is a recipient of the 2011 Tulsa Chapter IABC John Hartman Professional Communicator of the Year; former president of the Tulsa chapter; and the former Director of North America for the IABC Accreditation Committee. She currently serves as a member of the IABC International Executive Board.

Amanda Clinton serves as the director of communications for Cherokee Nation and Cherokee Nation Businesses. Prior to joining the tribe’s communications department in 2005, Amanda worked at ABC affiliates in Tulsa and Topeka, Kan., where she held various jobs as a producer, weekend reporter and assignments editor. She earned both her bachelors and masters degrees from Oklahoma State University, and teaches strategic communications writing as an adjunct professor at OSU Tulsa since 2011. Her departments at Cherokee Nation and CNB earned national PR Daily Awards in 2012 and 2014. Amanda is a Cherokee Nation citizen originally from Locust Grove, but has called Tulsa home for more than 10 years.

Lizaimee (Liza) Mata is a communications specialist II in the Communication and Strategic Outreach department at Williams. Currently, Liza’s work focuses on communicating with internal and external stakeholders through channels like Williams’ blog, social media, advertising campaigns and the Williams’ customer magazine, Connect.

Liza received her Bachelor’s degree in Communication from the University of Tulsa in 2010. Liza completed her Master of Science in Strategic Communication Management from Oklahoma State University in Tulsa in December 2013.

Date: October 23
Time: 5:30 p.m. – 7:00 pm

Venue: Foolish Things Coffee
1001 S. Main St. , Tulsa, OK 74199 United States

TulsaTalks 2014: Digital Strategies

TulsaTalks 2014: Digital Strategies

TulsaTalks 2014: Digital Strategies

IABC Tulsa is sponsoring ORU’s first annual TulsaTalks conference.

Connect at TulsaTalks, a “let’s talk” business strategies and benchmarks conference. This year’s one-day TulsaTalks conference focuses 12 workshops and two keynotes on digital strategies in four areas: PR, brand management, SEM and SEO and digital advertising. This event is a fundraiser for ORU’s ad club.

Date: November 13
Time: 7:30 am – 4:00 pm

Venue: ORU Mabee Center
7777 SOUTH LEWIS AVE.,Tulsa, 74171

Register online at http://tulsa-talks.com/

Communicators Summit

Communicators Summit

Communicators Summit

Join IABC and PRSA at the annual Communicators Summit to learn “How to Think Like a CEO” and learn more about measuring your communications efforts. The keynote address on thinking like a CEO will be presented by David Grossman, ABC, APR and Fellow PRSA.

Case Studies/Presentations on the topic of measurement will include:

  • Measurement of Digital Channels presented by Nicole Nascenzi, Williams
  • Measurement of Consumer Research presented by Kelli Bruer, EMSA
  • Measurement of Traditional Media presented by Melanie Christian, Saxum

The event will conclude with a networking reception at the Tulsa Press Club (415 S. Boston Ave.). Buy your tickets before Aug. 27 to save money!

Presenting Sponsor:

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Gold Sponsor:
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Supporting Sponsors:

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Ticket Price  Early Bird Discount Rate 
(through Aug. 27)
PRSA/IABC Members $50 $40
Non Members (Guests)  $60 $50
Students $25 $20

 

 

 

 

Why You Should Go To IABC’s Southern Region Conference

On the fence about attending the IABC Southern Region Conference? IABC Tulsa’s Sara Reynolds attended the Southern Region Conference in 2011 and shares her experience with us.

Picture this: New Orleans, 2011, Southern Region Conference.  As a four year IABC member and three time conference veteran, I had this! My sessions were picked and my top restaurant choices for the dine-around selected before I even left Little Rock.  It was time to rock this conference!

I arrived at the welcome reception and all of my preparation and nerve disappeared as quickly as the bananas foster was served to conference goers. I didn’t know anyone there. I was the only IABC/Arkansas delegate there. I was alone in a room full of people reconnecting with old friends, introducing each other to new friends and just having fun mingling.

Here is where I admit my big secret; I am actually quite shy unless forced to be otherwise and no one was forcing me to participate. So I went up to my room (after eating, of course) and got some rest. The next morning would be my morning. Seriously, it would.

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