June Professional Devlopment Meeting – Considering the Disability Community in Communications Planning

Are you forgetting someone?
Considering the disability community in communications planning
by Russell Shaffer

We’ve had the importance of audience analysis drilled into us since we were fledgling communicators. And with good reason. Chances are if you misjudge your audience, your message is going to miss the mark.

So we pour over demographics, psychographics and scores of other data to make certain we truly understand our audiences. But are we missing something? What if the most important variable for reaching a particular segment of your audience has nothing to do with how they think and behave or what role they have in the organization and everything to do with how they access the message. Further complicating matters, what if you have no idea these access issues exist in your audience?

Once we feel we have a good handle on our audience, we spend hours strategizing on how to best package our message to create the most meaning. But what if the packaging prevents some audience members from ever getting at the meaning inside?

During the June IABC Tulsa meeting, we will explore the answers to these questions and more as we discuss simple yet meaningful methods for ensuring people with disabilities have equal access to your message. We will examine everything from videos to websites to meetings and find the answers to access for people with disabilities are easier and more straightforward than you might think. In fact, simply stopping to think is often the crux of the solution.

Register today!

All about Russell
Russell Shaffer is currently Manager of Global Associate Communications for Walmart and is the program manager for the company’s My Sustainability Plan (MSP) employee engagement program. His career as a professional communicator spans more than a decade and includes roles in advertising, corporate communications, print journalism and public relations. In addition to his current role at Walmart, Russell has held positions at May Department Stores, The Timken Company and The Ohio Optometric Association.

He serves as Vice Chair of Engagement for Walmart’s Advocates for Disability Awareness and Education (ADAE) resource group and is a member of the National Federation of the Blind. Russell is a member of the Tulsa chapter of the International Association of Business Communicators (IABC) and has won multiple IABC Bronze Quill awards. He has spoken at several events and conferences on the subject of employee engagement, including the 2011 IABC Southern Region Conference.
 
Russell is a graduate of Malone College (now Malone University) in Canton, Ohio, and holds a bachelor of arts degree in business administration and communication arts. He resides in Bentonville, Ark., with his wife, Jessica, and their daughter, Sophia. In his spare time, he enjoys following his beloved Cleveland Browns and Cleveland Indians, playing fantasy baseball and working on his landscaping.

IABC PROFESSIONAL DEVELOPMENT – MAY SESSION – MEMBERS ONLY

 

 

Location:         Crystal Bridges Museum of American Art
                             600 Museum Way, Bentonville, Ark.
Date:                  May 16, 2012
Time:                 2 – 6 p.m. CST
Theme:             Corporate Social Responsibility

IABC Tulsa is proud to offer this professional development event at no cost. That’s right. It’s free! The one catch is that this event is only open to IABC members. It’s our way of thanking those individuals who commit to the organization by upholding their membership – whether with Tulsa or another great chapter.

There are only 40 seats available to this event, so register soon to ensure a spot. There will also be a drawing for a $40 gasoline card courtesy of our IABC Tulsa Chapter President Shannon Frederick.

In addition to a tour of the museum and a networking reception, the event will feature two speakers: Andrea Thomas, Senior Vice President of Sustainability for Walmart, and Laura Jacobs, Director of Communications for Crystal Bridges. From these two sessions, participants can expect to gain an understanding of the importance of corporate social responsibility and the benefits gained by a community as a result of solid partnerships with its local businesses. Find out more about our speakers and see an agenda.

If you are not a member of IABC, but interested in joining and attending this one-of-a-kind development session, contact Summer Austin or Stephanie Cole, IABC Tulsa membership representatives. What better time to join?! To promote this special event, all throughout the month of May, if you join IABC, the $40 membership fee will be waived.

April Professional Development Meeting

Brick by Brick – Building the Inverted Pyramid”  by Libby Bender

Like writing a strong lead, developing a strong brand is not easy. The brand starts inside the company, and is based in truth. Your role as a professional, then, is to properly express it through communications. You must be aware of every choice you make. Who, What, When, Where, Why and How is critically important.

In this special IABC presentation, we’ll talk about how to build your inverted brand pyramid, brick by brick.

All about Libby
Libby Bender is an independent brand guide who has been leading the way for her companies and clients for 35 years. She has survived a run on her bank, a government take-over, and more than a dozen mergers and acquisitions. And that was all just with her first employer. Libby has been a VP of Marketing three times as well as a VP of Brand Planning and Creative Director at Littlefield. She is now President of Libby & Company, a Tulsa-based brand consultancy.
Libby’s work has been recognized by the American Association of Advertising Agencies, the Webby Awards, Tulsa Ad Federation and Art Directors Club of Tulsa. In 2007, Libby and partners, Scott Raffe and Carl Brune, published “Oklahoma: A Portrait of America.” That 354-page ode to America’s 46th state earned the trio an Oklahoma Book Award. In her spare time, Libby is an adjunct Professor of Branding at TU, an Art Directors Club of Tulsa Board Member and past President, a toy collector, a wannabe fine arts professor and a pack leader to two very lovable, but strong-willed, Chows.

April Menu: Catering by Q’doba – Naked burritos (chicken or steak) with rice, beans, salsa, queso, cookies and brownies.

Be sure to reserve your seat today – we look forward to seeing you there!

 

President’s Column

Were you on Facebook in November? If so, your news feed was probably muddled every day with your friends’ public displays of gratitude for all of the good things in their lives. 

You might have even participated in this social media phenomenon.

I did not. But, let me be clear, that my reluctance to dedicating the 25 days leading up to Thanksgiving to Facebook proclamations of thankfulness doesn’t mean I’m not grateful. In fact, my Facebook friends made me think. You see, I have a long list of blessings – and, as it turns out, many of them are tied to this wonderful chapter. Here are just a few of my favorite moments:

  1. Receiving a note from now Past President Steve Higgins with the news that IABC/Tulsa had won the 2011 Small Chapter of the Year Award. And, after some back-and-forth email prodding, finally getting him to share he had also won the International Chapter Leader of the Year Award.
  2. Convincing IABC President Julie Freeman to visit Green Country to talk about the future of the profession. Little did we know that Tulsa would be one of the last chapters Julie would visit during her tenure as the head of the international organization. The announcement of her retirement, effective Dec. 31, came just a few days after she returned home to San Francisco, following her visit to our monthly meeting.
  3. Along with Amethyst Cavallaro, having the honor of representing IABC/Tulsa at the October Southern Region Conference board meeting. After we shared a long list of all of the great things happening with our chapter, hearing Elena Martinez, chair of the region, exclaim “That’s why Tulsa is the Small Chapter of the Year, folks!”
  4. Watching Angela Byers, Lucia O’Connor and a slew of willing volunteers pull off one of the most successful Bronze Quill ceremonies in our chapter’s history. Angela later shared that 97 percent of those who entered their work into the competition received an award. Though we didn’t need any proof that there is an extremely high caliber of talent in Tulsa, we got it anyways!
  5. Presenting the pin and certificate of IABC accreditation to Tracy Harlow, a dear colleague, mentor and friend to many of us, and who has always been an accredited business communicator in my book.

Of course, I would be remiss to exclude the bit about leading an amazing executive board that is dedicated to the development and growth of every single one of our members and potential members. This board includes: Dena Wind, Tom Droege, Amethyst Cavallaro, Stephanie Cole, Megan Lewis, Lucia O’Connor, Summer Austin, Rachel Payne, Phillip Harris, Jennifer Pigeon, Angela Byers – and also Ginger Homan and Nathan Harmon because we won’t let them not be part of the group.

Finally, in the spirit of the season, thanks to all of you who have supported our chapter in 2011 by attending a meeting, entering a Bronze Quill, coming to OkieSMart, raising a glass at Happy Hour, etc. We wouldn’t keep doing this if it weren’t for you.

Happy New Year. See you in 2012!

January Monthly Meeting

“Life Balance: How to wear many hats and keep your head on straight” with Karen Susman
Wednesday, Jan. 18, at 11:30 a.m.
OSU-Tulsa, Room 140
700 N. Greenwood

Life Balance is a big concern for men as well as women. Want to find perfect balance? Forget about it. Learn to make important life choices. Learn to base your actions on these choices. Use this time to step back, prioritize your life and take steps to feeling more in control.

This totally original program will help you:

  • Pinpoint personal priorities based on your values
  • Uncover nine ways to match actions to priorities
  • Negotiate your obligations
  • Realign your life using an exciting, new six-step ladder
  • Learn the one sentence secret to more perfect balance
  • Manage your activities to manage your time
  • Use 21 proven ways to manage the stress of our hectic times

 RSVP today!

All about Karen
Karen Susman, with Karen Susman and Associates, is an IABC all-star speaker. She has spoken at eight IABC conferences in addition to several state chapters and regions. Wellness and Communication are her areas of expertise with clients ranging from Marriott Hotels, NBC and Burger King. She’s published four guidebooks on Time Management, Humor, Networking and Community Involvement. Karen is known for her practical content, interaction and humor.

Excel Award Call for Entries

Have you ever come in contact with a natural leader? Effective leaders instill confidence among their team, facilitate excellent communication and lead through their actions and examples. Maybe you are lucky enough to work with such a person every day. If you know of a leader who “gets it” when it comes to communication, consider nominating them for IABC International’s EXCEL Award.

IABC’s annual Excellence in Communication Leadership (EXCEL) Award recognizes a world-class executive who is not an IABC member but who exhibits leadership in practicing outstanding communication. EXCEL winners consistently demonstrate vision and leadership in their commitment to effective business communication. Through their actions and examples, these senior leaders (typically CEOs, presidents, managing and executive directors, and chairmen) support the communication profession and follow sound communication principles themselves.

The recipient of this prestigious award will give a keynote address at IABC’s World Conference in Chicago on June 25, 2012. They will also join a select group of EXCEL winners that includes executives from Xerox, Best Buy, Marriott International and Motorola. The deadline for nominations is Feb. 10, 2012.

Learn more or download a nomination form.

2012 Gold Quill Award Entries

Pursue the gold! The 2012 Gold Quill Awards are now underway. Enter this global competition to receive the highest level of professional acknowledgment within business communication.

Early-bird deadline: Jan. 27, 2012
Final deadline: Feb. 10, 2012

Additional information and entry forms are available on the IABC website.

IABC Tulsa’s Gift of Communication

As our “gift” to the community, IABC members want to help nonprofit agencies achieve excellence in corporate communications, public relations, employee communications, marketing communications, public affairs and other forms of communication.

Three agencies will be offered a free, private three-hour session plus some networking time with IABC communications professionals. Participants (one staff member and one board member preferably) from the agency will be expected to provide the organization’s mission along with their top two communication challenges prior to the session.

We are looking for communication professionals who are skilled in helping people and organizations:

  • Make business sense of communications
  • Think strategically about communications
  • Measure and clarify the value of communication
  • Build better relationships with stakeholders

Please consider giving back to your local community by sharing your Gift of Communication! RSVP now!

IABC Tulsa’s Gift of Communication
Thursday, Dec. 15, from 1 to 5 p.m.
OSU-Tulsa, B.S. Roberts Room
700 N. Greenwood, Tulsa