2021 Virtual Communicators Summit

2021 Virtual Communicators Summit

Presented by IABC, AMA and PRSA (Tulsa) and sponsored by Boomerang Printing.

The theme of this year’s summit is 360 Professional: Creating Connections. Summit sessions will take place as 60-minutes lunch events over three days Nov. 9 – 11. Register for single sessions or for all three events at a discounted price.

Virtual Summit Schedule

• • noon – 1 p.m., Tuesday, Nov. 9: “Sometimes Losing is Winning” – A look at changes and challenges to connect clients to consumers with Dani Longoria, regional director of sales-southwest, Lee Enterprises / Amplified Digital / Tulsa World Media Company
  • noon. – 1 p.m., Wednesday, Nov. 10: “Attention Employees! – Communicating with a distanced, fragmented workforce” with Kristen Turley, APR, manger, internal communications and web content for Magellan Midstream
  • noon – 1 p.m., Thursday, Nov. 11: “How to Disaster-Proof Your Career: Building Your Personal Brand” with Kathryn Lorenzen, senior recruiting consultant and career coach at LandaJob Marketing, Creative & Digital Talent in Kansas City

Cost for Virtual Summit 

• • $10.00  Single Session Pass
  • $25.00  Three-Day Event Pass

Agenda

Tuesday, November 9 (noon – 1 p.m.)
Sometimes Losing is Winning – A look at changes and challenges to connect clients to consumers with Dani Longoria

With today’s fast-moving consumer, agency clients, as well as direct clients, are looking for an omnichannel world.  Internally and externally, we’ve evolved to a pace that has no boundaries.  In the conversation, we will identify what it looks like from our internal-facing clients (aka our team members) and discuss the external conversation (aka clients) with covering what is expected of us. The expectations of what we can do and how we do it has changed.  We’ll take a peek at a case study where losing an account meant we learned everything.

Dani has served in the media space since the ‘90s, executing the delivery of strong performing campaigns in radio, television, newspaper, direct mail, and digital. Currently, she oversees the Southwest Region for Lee Enterprises, which makes up five business units alongside her very own boutique digital agency team to serve the division. Every day is a great day to work with business owners, solve key objectives, and create strategies to plug into their most desired consumer.
Dani resides in Tucson, Arizona, along with her husband, Dr. Brian Burnett. They share four sons, Andrew, Ethan, Logan, and Pierce. In her downtime, she focuses on unplugging in a good book or cooking in the kitchen. Dani also serves on the American Advertising Federation of Tucson board, focusing on education and providing scholarships for the upcoming media leaders of tomorrow.

Wednesday, November 10 (noon – 1 p.m.)
Attention Employees! – Communicating with a distanced, fragmented workforce with Kristen Turley

For Magellan Midstream Partners, ensuring that a workforce of more than 1,700 people spread across 22 states is aware of what is happening in our rapidly changing business is mission critical. Key takeaways from this presentation will be the importance of understanding internal audiences and how each receives information; how technology is evolving internal communications; and how communications can impact the employee journey within an organization.

Kristen Turley, APR, serves as Manager, Internal Communications and Web Content for Magellan Midstream Partners, L.P., an oil transportation and storage company based in Tulsa, Oklahoma. She has more than 20 years of experience in agency and corporate roles at various companies before joining Magellan. Kristen graduated with a bachelor’s degree in journalism from Northwestern College in Minnesota. She is a candidate for a Master’s in Business Administration from Syracuse University with plans to complete in 2022. Kristen is an active PRSA volunteer, currently serving as APR co-chair for the Tulsa chapter. She is a graduate of Leadership Tulsa class 35. Prior volunteer experience on Kristen’s resume includes Komen Tulsa, Margaret Hudson Program, committees with the Girl Scouts of Eastern Oklahoma, Multiple Sclerosis Society, American Heart Association, and more.

Thursday, November 11 (noon – 1 p.m.)
How to Disaster-Proof Your Career: Building Your Personal Brand with Kathryn Lorenzen

We are facing what has been coming into focus for a long time – that no matter whether we’re employed or self-employed, we owe it to ourselves as professionals to be branded, networked, and positioned for whatever the future holds. In this session, you’ll learn simple and practical steps you can take on an ongoing basis to enhance your connectivity, your visibility, and your confidence as a communications pro.

Kathryn Lorenzen has united hundreds of marketing and communications professionals with their jobs and personally coached over 250 more through career transitions as Senior Recruiting Consultant and Career Coach at LandaJob Marketing, Creative & Digital Talent in Kansas City. Earlier in her career, she worked in agency account management and corporate marketing. Kathryn attended the University of Kansas and received her coaching credential at Rockhurst University. She has served on the board of KC IABC as chair of Student Relations, and she continues to support students launching their careers. Currently, Kathryn is working on a book revealing insider tips on interview skills, and she is also a published singer/songwriter who plays a mean guitar.