Communication vs. Comprehension with Denise Vladovich

Communication vs. Comprehension: Does Your Audience Truly Understand Your Message?

• 21% of Americans can’t read the front page of a newspaper.
• One in five American adults reads at the 5th grade level or below, and the average American reads at the 8th to 9th grade level. Yet most materials are written above the 10th grade level.
• Are you using the right fonts for aging eyes? How might your messages be interpreted by those who speak English as a second language? What techniques can you use to strengthen training and reference materials for a diverse workforce?

When planning communication strategies or editing materials, it’s vital to keep the literacy level of your target audience in mind. It’s not about “dumbing it down.” It’s about “clearing it up.”

At this program:

• You’ll hear video clips of those who struggle with literacy and the impact on their lives.
• We’ll discuss 10 specific ways to edit your materials for improved comprehension
• We’ll review 7 tips for effective communication to target audiences who may have literacy challenges.

When: 11:30 a.m. to 1 p.m. August 15

Where: Tulsa Country Club, 701 N. Union Ave., Tulsa, OK 74127

Fee:

• IABC Member fee: $25
• IABC Non-member fee: $35
• Student fee: $15
• Sign up here!

About Our Speaker:

Denise Vladovich has focused her career in healthcare communication and strategic planning. She has a passion for helping people understand complex medical topics. After achieving ergonomic certification, Denise broadened her perspective to tackle the issue of literacy in the workplace. She works with businesses to assess and fine-tune their educational materials so they can teach and retain good employees… including those who may struggle with literacy issues.

Denise is the owner of Market Solutions, a consulting company focusing on marketing, strategic planning and literacy. She has won more than 30 local, regional and national marketing and communications awards, and her work has been featured in national healthcare and marketing publications.