Master the Art (and Science) of Media Buying

Master the Art (and Science) of Media Buying

Do you have trouble keeping up with trends in media buying? If so, you’re not alone.

Navigating diverse markets. Staying on top of digital algorithms and emerging platforms. Managing a (likely diminishing) budget. Keeping the client happy. Combined, it can overwhelm even the most seasoned communicator.

Join Lisa Johannsson and Hannah Jackson as they share success stories and lessons learned from the world of media buying. Experienced in managing campaign budgets ranging from shoestring to Fortune 500, they have seen it all and have the data to prove it.

During this session, you’ll learn:

• The one thing you need to get started in media buying.
• How to decide if a media buy is the right choice.
• How to determine which platform will yield the best results.
• How to use data to advise your media-buying strategy and maximize your budget.

About our Speakers

Hannah Jackson joined Schnake Turnbo Frank (STF) in 2013 as an account executive; she has experience working with a wide range of industries on diverse projects including coaching, management consulting, traditional media, strategic planning and resource development. Hannah’s work at STF has included a wide range of management consulting, coaching, traditional media, strategic planning and resource development projects. Hannah also has a keen interest and background in both digital engagement and marketing research, enabling clients to increase customer engagement by utilizing data and web tools.

Lisa Johannsson is the co-founder of Kazoo Marketing and Communications. She is experienced in public relations and marketing, implementing strategies to help clients achieve their business goals. Lisa combines creative marketing strategy with proven market research and analysis to provide clients with successful campaigns and real results.