Mother Road Market: Using PR and Marketing to Create a Destination

In November 2018, one of the area’s most anticipated new destinations opened. Mother Road Market – Tulsa’s first food hall – was a labor of love led by the Lobeck Taylor Family Foundation, and just six months after its grand opening, the space already is a “go-to” for gathering, community and really awesome food.

Join Chief Communications Officer Ashley Van Horne and Communications and Events Coordinator Breckyn Hudelson of the Lobeck Taylor Family Foundation to learn about the communications efforts behind Mother Road Market. From branding and marketing to PR and internal communications, we’ll learn about everything that goes into placemaking.

And … you’ll get to see and sample what the Mother Road Market is all about!

What You’ll Learn:

• The role of community development in placemaking, including how to build an audience and leverage brand champions.
• Lessons learned from creating a brand from scratch.
• The role of communications at the executive leadership level.
• Planning and executing an influencer campaign, growing a following from zero and the importance of voice in earned and social media.
• The importance of messaging and managing communications between teams.

When: 11:30 a.m. to 1 p.m. May 7 (Come early to grab food from the Mother Road Market vendors. Attendees will receive a food voucher to order their own food. Program will start promptly at noon.)

Where: Mother Road Market (Demo Kitchen), 1124 S. Lewis Ave., Tulsa, OK 74104 (parking instructions here; and Mother Road map here)

Fee:

• IABC Member fee: $25
• IABC Non-member fee: $35
• Student fee: $15

About Ashley Van Horne and Breckyn Hudelson

Ashley Van Horne is a seasoned communications professional with nearly a decade of experience. She joined the Lobeck Taylor Family Foundation after managing communications for the Tulsa Regional Tourism brands at the Tulsa Regional Chamber. Ashley has a unique background in sports communications, having managed projects for brands like ESPN, Nickelodeon, Spike TV, the NFL Network and Yahoo Sports. She brings to the table a diverse perspective that combines public relations, marketing strategy and event management.

Breckyn Hudelson is the Communications and Event Coordinator for the Lobeck Taylor Family Foundation where she provides design, event and communications coordinating services for the foundation and its programs Kitchen 66, Mother Road Market, Tulsa StartUp Series and Kiva Tulsa. Having grown up in an entrepreneurial family, Breckyn has long-standing love for small, local business. She graduated as the only female “Top 5 Senior” in Entrepreneurship at Oklahoma State University and went on to work as the Marketing and Communications Director for Oklahoma Joe’s Barbecue where she discovered her niche as a brand ambassador, designer and writer.