Personal Branding: How to Make the Best of the Worst Year in Your Job Search

Personal Branding: How to Make the Best of the Worst Year in Your Job Search
October 7, noon to 1 p.m.

Even in a normal year, job searching is tough – dare say, painful. But during a pandemic with limited job openings, no in-person interviews and a candidate pool filled with stiff competition, it feels like the worst year to be in the market for a new job. But, helping you stand out and sell your unique skillset is Matt Freeman’s business. A career development professional with Lee Hecht Harrison, Freeman helps candidates establish and manage their personal brands and translate their skills into clickbait no recruiter can turn down.

What You’ll Learn:
– How to identify and present your professional brand.
– How to develop a branding statement.
– How to promote your skills by promoting your accomplishments.
– How to increase your LinkedIn SEO to attract recruiters.
– How to redefine your resume.

Bio:
Matt Freeman is a career development professional with Lee Hecht Harrison (LHH) and recently earned the honor of “Top Facilitator.” He is a subject matter expert on resumes, professional branding and LinkedIn. Matt has always had a passion for assisting people trying to figure out their career path. At his previous company, Matt started a career development program that continues today to help college graduates. At LHH, he works with professionals around the world in various lines of business, from floor technicians to chief executive officers. Matt designs and facilitates large virtual classes, works as a talent promoter and helps individuals with professional marketing.